Eric Schaeffer explains in his book how the industrialized world is changing and effecting the ways we should think about creating value. A lot has been written already on Industry 4.0 and to underline the fact his book is thinking beyond the next horizon, he called Industry 10 or “Industry X.0”.
I liked the ideas and examples he gave on moving from a product focused industry, over a client focused, towards a value focused industry. Consumers don’t want a product anymore they want a service and even an outcome. To repeat a well-known example: “Philips doesn’t deliver light-bulbs anymore but guaranteed illumination”.
An overview presentation of the major arguments you can find here;
